Fall 2020 is not going to look the same as the season did in years past — and companies everywhere are adapting their marketing strategies to better reflect their customers’ true-to-life experiences.
What does this mean? Well, all around the world, people are adjusting to the “new normal” brought on by the COVID-19 pandemic and the need for social distancing. There’s been a seismic shift in what people do with their time, how they live their lives and what they consider important.
Brands are now looking for photos, illustrations and videos that are focused around small, intimate gatherings, people who are enjoying seasonal activities on their own and family life at home.
What are we asking you to send us? While images of pre-pandemic life are still important, we’re also looking for images that show life as it has changed. Give us your take on how the pandemic has altered:
- Daily routines: Life just being lived by ordinary people as they get deliveries, make and share meals, watch television, and play games.
- Nature: Walks in the woods, people raking leaves, folks sitting around a fire pit at night and people wearing their favorite fall colors.
- Seasonal things: Think pumpkins, hot coffee, Halloween decorations, Thanksgiving dinner, kids and dogs playing in the leaves.
- Fashion, beauty and make-up: Real people in all their glory, with minimal makeup and natural facial expressions, what it’s like getting a haircut during the pandemic, people in coordinated outfits and masks.
- Work: Small, local places and business owners interacting with their customers (with and without masks) and people working at home.
- Education: Updated images of classrooms, students in remote-learning situations and students of all ages interacting.
- Culture and religion: Church events, Dia de Los Muertos, people wearing cultural clothing or adornments, and folks in meditation or prayer.
- Travel: Solitary hikers, iconic locations that are largely devoid of people, families on staycations.
Inclusivity is also increasingly important to consumers. Forget glamorized images full of idealized life and “perfect” people. Focus on an authentic representation of the world, including people of varying ages, body types, skin colors, sexual orientation and gender identities.
Take a peek at our Fall 2020 Call for Content Guide for more ideas. We can’t wait to see what you come up with! For questions – or to submit your work, please contact us at firstname.lastname@example.org.