Marketing in today’s increasingly competitive online and brick-and-mortar spaces can present a challenge for businesses of all shapes and sizes. How can you effectively capture the attention of your target audience and turn visits into revenue? For many companies, tailoring advertising strategies to focus on special themes, events and holidays is a powerful way to help generate buzz, reach consumers and boost profits. Below, we’ll explore how your business can help capitalize on customers’ piqued interest during the myriad holidays and special events that occur throughout the year.
Think Outside the Box to Capture Interest in Unique Themes and Events
All businesses work hard to capture consumer interest during the annual holiday shopping season. This season, which extends roughly from Black Friday through the New Year, is certainly a critical time to reach out to your customers. However, it is not the only time of year that requires your undivided attention. Today, savvy retailers, small to mid-sized businesses and startups can take advantage of marketing opportunities that arise out of several unique holidays, themes and special events throughout the year.
Are you familiar with National Handbag day (in early October), National Puppy Day (late March) or even National Small Business Week (in mid-May)? If not, your startup or small business could be missing out on a chance to garner consumer interest and boost your bottom line. Consider how your company could work marketing ideas related to these themes into your existing advertising strategies or how you can capture consumer interest during:
- National Candy Month (June)
- National Dog Week (late September)
- Positive Attitude Month (October)
- National Boss’s Day (mid-October)
- International Fraud Awareness Week (mid-November)
- National Tie Month (December) and more
Plan Ahead to Get Your Timing Right
Business owners and marketing teams know that timing is an essential component of advertising. If you own a flower shop, for example, missing out on Valentine’s Day and Mother’s Day rushes would be a critical timing mistake. In a similar vein, an art supply store marketing back-to-school items in March would likely not farewell. Instead, get ahead of the power curve by laying out your annual marketing strategy in advance to ensure your business is ready to strike while the iron is hot. This prudent pre-planning will help you focus on generating buzz and attracting attention. Use this planning schedule to target consumers at times when they may be actively searching for products and services related to a holiday or special event themes.
Marketing Example: Mental Health Awareness Week
Let’s examine how your business could tailor advertising strategies to incorporate Mental Health Awareness week, for example. In early October of each year, many employers, medical professionals, students, teachers, veteran’s groups and more turn their focus to the importance of mental health awareness. Although not often associated with marketing, increased consumer awareness of this important week could drive unique opportunities for businesses regardless of sector.
One way to adjust your marketing strategies for mental health awareness week would be to incorporate some unique images into your advertising. For example, consider using photos such as:
These powerful images can speak volumes about the critical role mental health, introspection and meditation play in our daily work and social environment. Tailoring your advertising to focus on mental health issues leading up to, and during, this critical week could help grow your brand’s reputation as a supporter of critical issues. Additionally, incorporating mental health-specific themes in your marketing could present an opportunity to showcase your business’s products, services and more to consumers in a unique, new way.